morning expert hyaluronic serum

Cyclical hyperventilation is an effective controlled breathing exercise that can ‘rev up’ and ‘slow down’ the nervous system. Whilst it has been practised for many years, it has recently been popularised by ‘The Ice Man’ Wim Hof. This technique deliberately stresses the body, may cause tingling or lightheadedness, and can affect motor control. Please check with your physician for contraindications, and never practice when driving or near water. This breathing exercise aims to reduce levels of oxygen in the blood, causing the release of adrenaline and sending the nervous system into ‘fight or flight’ mode. This puts the body into a state of stress, increasing alertness and improving the ability to concentrate. As well as increasing alertness, this breathing method can raise energy output, improve sleep quality, and help support neuroplasticity.

While the brain cannot detect oxygen levels within the bloodstream, it measures carbon dioxide concentrations. As levels of carbon dioxide increase, nitric oxide is released to increase heart and breathing rates, while the body attempts to lower carbon dioxide and improve blood oxygenation. Elevated levels of carbon dioxide have been shown to hinder cognitive function; however, they can activate the sympathetic nervous system, which governs the ‘fight or flight’ response. When the body enters this mode, it impacts upon many different organs, including the heart, lungs and skin, as well as affecting the eyes, ears and blood. Whilst in this state, we gain sharper focus and consolidate memories.

Kox M, van Eijk LT, Zwaag J, van den Wildenberg J, Sweep FC, van der Hoeven JG, Pickkers P. Voluntary activation of the sympathetic nervous system and attenuation of the innate immune response in humans. Proc Natl Acad Sci U S A. 2014 May 20;111(20):7379-84. doi: 10.1073/pnas.1322174111.
Eckberg DL, Diedrich A, Cooke WH, Biaggioni I, Buckey JC Jr, Pawelczyk JA, Ertl AC, Cox JF, Kuusela TA, Tahvanainen KU, Mano T, Iwase S, Baisch FJ, Levine BD, Adams-Huet B, Robertson D, Blomqvist CG. Respiratory modulation of human autonomic function: long-term neuroplasticity in space. J Physiol. 2016 Oct 1;594(19):5629-46. doi: 10.1113/JP271656.
David D. Fuller, Gordon S. Mitchell, Respiratory neuroplasticity – Overview, significance and future directions, Experimental Neurology, Volume 287, Part 2, 2017, Pages 144-152
Stanford University 2022 https://clinicaltrials.gov/ct2/show/NCT05304000

Methodology
1. Study Objectives
The primary aim of this study was to evaluate the performance and user satisfaction of morning expert hyaluronic serum over a 28-day period. Specific objectives included:

- Assessing user satisfaction with the product after first use and over time.
- Measuring overall user perceptions, including texture, application ease, and visual results.

2. Study Design
Type of Study: Quantitative user study with self-assessment questionnaires.
Duration: 28 days.
Product Use Protocol: Participants applied the product once daily as per provided instructions.
Sample Size: 55 participants
Assessment Points: Participants completed self-assessment questionnaires at four intervals: after the first use, after 7 days, after 14 days, and after 28 days.
Participants: Women aged between 18 and 55+.
Data Analysis: Results from the self-assessment questionnaires were collected and analysed by an independent statistician.

3. Blinding Procedure
To maintain objectivity, the product was provided in lab sample containers without brand identifiers or final packaging. Participants were informed only that they were testing a facial serum.

4. Results
91% said skin felt hydrated*
85% said their skin looked better*
80% said skin looked brighter*
78% said skin looked plumper*

82% said skin felt firmer*

*In a panel of 55 participants over a 28-day period.

In a clinical study of 10 participants conducted over 10 days morning expert hyaluronic serum was shown to improve skin hydration and moisturisation. Skin hydration was measured using a skin moisture meter on 3 locations on the face (forehead, cheeks and chin) and a control site (volar forearm).
*In an open, intra-individual study of 10 participants.