deep sleep body whip

Magnesium’s relaxing properties are linked to its role in regulating calcium channels within cells. By inhibiting excessive calcium influx—which can lead to muscle contractions and tension—magnesium promotes relaxation and can help ease the discomfort associated with muscle tightness or spasms, as well as symptoms of restless legs syndrome. Restless legs syndrome is characterised by an uncontrollable urge to move the legs, often accompanied by tingling or discomfort, particularly in the evening or at night. Topical magnesium may support nerve and muscle relaxation in these areas, providing symptomatic relief and possibly improving sleep quality for individuals affected by these issues.
Topical magnesium may enhance sleep quality by influencing cortisol and GABA (gamma-aminobutyric acid) pathways. Cortisol, a stress hormone often elevated in those with sleep difficulties, can interfere with relaxation and sleep onset. Magnesium helps regulate cortisol production through the hypothalamic-pituitary-adrenal (HPA) axis, promoting a natural evening decline in cortisol levels essential for sleep readiness. Additionally, magnesium supports the production of GABA, a neurotransmitter that calms nervous activity and reduces alertness, helping the mind and body transition smoothly into restful sleep, particularly for individuals dealing with stress or insomnia.

Magnesium's benefits also extend beyond muscle recovery to include critical functions in skin health, repair, and collagen synthesis. Magnesium is essential for cellular regeneration and the synthesis of collagen, a structural protein that maintains skin elasticity and resilience. Collagen production naturally declines with age, and physical stress—such as that from intense athletic activity—can further compromise skin integrity and slow down the repair of minor abrasions, cuts, and inflammation. Adequate magnesium levels support collagen stabilisation and may enhance skin repair processes.
Overall, topical magnesium offers potential benefits that extend beyond physical recovery, supporting relaxation, better sleep quality, skin repair and relief from muscular discomfort.

Wolf et al., 2017
Eby, 2010
Abassi et al., 2017
Fang et al., 2018

Methodology
1. Study Objectives
The primary aim of this study was to evaluate the performance and user satisfaction of deep sleep body whip over a 28-day period. Specific objectives included:

- Assessing user satisfaction with the product after first use and over time.
- Measuring overall user perceptions, including texture, application ease, and visual results.

2. Study Design
Type of Study: Quantitative user study with self-assessment questionnaires.
Duration: 28 days.
Product Use Protocol: Participants applied the product once daily to the target area as per provided instructions.
Sample Size: 80 participants.
Assessment Points: Participants completed self-assessment questionnaires at four intervals: after the first use, after 7 days, and after 28 days.
Participants: Women aged between 18 and 55+.
Data Analysis: Results from the self-assessment questionnaires were collected and analysed by an independent statistician.

3. Blinding Procedure
To maintain objectivity, the product was provided in lab sample containers without brand identifiers or final packaging. Participants were informed only that they were testing a body moisturiser.

4. Results
AFTER FIRST USE
90% said skin felt moisturised*
82% said skin felt hydrated*

AFTER SEVEN DAYS USE
90% said skin felt nourished**
91% said skin felt smoother upon waking**

AFTER TWENTY-EIGHT DAYS USE
84% said skin looked healthier***
71% said skin felt brighter***



*In a panel of 67 participants after first use.
**In a panel of 80 participants over a 7-day period.
***In a panel of 80 participants over a 28-day period.

Our Functional Fragrances are tested against a placebo and measured in clinical studies using fMRI and ECG (electrocardiogram). Our Functional Fragrances can be seen as having additional physiological benefits, due to interaction with the limbic system, which in turn can stimulate the sympathetic and parasympathetic nervous systems. As part of a programme to understand how different aromas can stimulate different emotional responses, This Works, in collaboration with Professor Gaby Badre, identified a library of Functional Fragrances shown to have a relationship with emotions, such as joy (Perfect), relaxation and reward (Love Sleep), alertness (Morning Expert) and stress reduction (Stress Check).

Our Deep Sleep Functional Fragrance has been tested in an fMRI brain imaging study which indicated brain activation in areas associated with emotions, pleasure and calmness and concluded the fragrance had the potential encourage a pre-disposition towards sleep.*

*Badre, G., Olausson, H., Ackerley, R., & Croy, I. (2018). Brain functional MRI (fMRI) study of fragrance inhalation. Any impact on sleep/wake/ reward-related brain areas? Journal of Sleep Research, 27, 164.