sleep well, live better with This Works

Friday 13th March 2026 marks World Sleep Day, and this year's theme, ‘Sleep Well, Live Better’, focuses on how good-quality sleep is vital for better physical, mental and emotional wellbeing. While this is a new theme for some, it’s the very basis on which we at This Works have built our reputation. We have made it our mission to bring simple, science-backed solutions for better sleep, focus, stress, and mood management that work with modern lifestyles. Backed by science and with good quality sleep at the root of our brand, we’ve been pioneers in the sleep market since 2004. Our clinically proven, independently and panel-tested, award-winning pillow sprays now, after 15 years, speak for themselves and have cemented us as a brand people can depend on to improve their wellbeing and ultimately, their lives.

Since our launch in 2004, our aim has always been to create sleep and wellness products that not only work but fit into, and most importantly, improve people’s lives. It was our mission to put sleep on the map by educating people about the Circadian Rhythm (the internal 24-hour clock that governs alertness, hormone release, and sleep) and the importance of high-quality, restorative rest. We did this by developing a first-of-its-kind Functional Fragrance for our iconic deep sleep pillow spray and, eventually, the rest of our Deep Sleep collection. Today, we’ve naturally evolved into the world of neurocosmetics, creating solutions for nervous system regulation. Our most recent launch, Own Time, is our first Eau De Parfum, which works to bridge the gap between fight-or-flight and rest-and-digest by expanding our evening collection beyond sleep. We want to show that, through neuro-modulating fragrance and behavioural adjustments, we can transform how we respond to stress and leverage these tools for calmer, more connected evenings, leading to better sleep.

step one: starting the day right

Did you know that you can begin working on a good night’s sleep from the moment you wake up? Getting 30-60 minutes of natural daylight as close to waking up as possible can help anchor your circadian rhythm, whether there is bright sunlight or not. Avoiding your phone and giving yourself a few moments to settle into the morning and standing in the garden - if possible - or going for a walk, can make all the difference to your day and your sleep.

step two: reclaim your evenings for rest

Our brand-new Eau De Parfum, Own Time, is the first product in our portfolio of neurocare products, created with a unique blend of behaviour-altering terpenes informed by over 7 years of neuroscientific research. This blend is designed to be spritzed at the beginning of your evening, helping engage the parasympathetic nervous system, making it feel safe to let the day go from that moment onward. This helps tell the brain it is time to transition from daytime alertness to evening rest, and to focus on enjoying a meal, digesting, connecting with loved ones and supporting deeper, better-quality sleep.

Own Time supports the nervous system, but it also requires mindful behavioural change – the combination of both is where the magic lies. By consistently spritzing every evening, it helps your brain create a familiar association with the scent, recognising that this is the time to leave daytime behind and melt into the safety and comfort of being at home, ready to switch into rest-and-digest mode.

Once spritzed, take your evening at a slow pace, enjoy your meal at the table and avoid using devices 2-3 hours before you plan to slip into bed. Switch off big ceiling lights and opt for lamps instead, or even better, light a deep sleep heavenly candle to enjoy soft, flickering candlelight and the sleep-promoting Functional Fragrance of Lavender, Camomile and Vetivert.

step three: wash away the day

A warm bath in the evening is a great way to relax. Try adding a handful of deep sleep beauty soak to your running water and let the muscle-supporting mineral blend melt mental and physical stress away. 5% Magnesium, Zinc and Sodium help ease muscle tension while Sesquiterpenes and Deep Sleep Functional Fragrance support better-quality sleep. If you’re more of a shower person, deep sleep shower gel uses the same Functional Fragrance and a sulphate-free formula to cleanse the skin without irritation.

step four: embrace affective touch

Studies show that slow stroking and rhythmic touching can decrease heart rate and increase parasympathetic indicators such as high-frequency HRV and respiratory rate. Combining sleep-promoting bodycare like our deep sleep body whip or deep sleep beauty oil with affective touch is a powerful way to regulate the nervous system and prepare the mind for better-quality sleep through both the intentional application and the Lavender, Camomile and Vetivert Functional Fragrance.

step five: the final wind down

After moisturising the skin, slip into breathable, comfortable pyjamas and make sure the room temperature is cool. Reading or journaling is a great way to end the day with something joyful but not too overstimulating. Breathwork, meditation or gentle stretching can also ease that transition into sleep. As a final step in your pre-bedtime routine, spritz our multi-award-winning deep sleep pillow spray onto pyjamas and bed linens to help cue the brain for sleep, quiet racing thoughts, and improve the quality of your night.

With the spring clock change coming up on Sunday 29th March, now is the perfect time to recommit to better rest. For more tips on how to brush up your sleep hygiene, visit our wellness hub, here.