As early pioneers in the field of neurocosmetics, working in collaboration with Professor Gaby Badre (MD, PhD, Associate Professor, Neuroscientist & Medical Doctor) since 2017. Professor Badre and his team at Swedsleep Sweden have conducted a suite of studies on ourbehlaf, including functional magnetic resonance imaging (fMRI) and EEG to measure brain activity, and polysomnography and neurography to measure sleep activity in a clinical setting published peer reviewed paper. (Chem. Percept. 13 93—105 (2020) Ackerley, R., Croy, I., Olausson, H. et al.). This pioneering research has led to the development of This Works' Functional Fragrances.

We believe our customers are the ultimate judges—only they can decide if 'This Works.' Our dedicated testing system has been in place since the brand's inception to ensure our products deliver on their promise, every time. In addition to extensive user testing (over 70% must say 'This Works' before launch) our products undergo rigorous testing in scientific studies, including clinical trials and fMRI brain imaging.

We believe beauty brands can play a powerful role in society, which is why we collaborate with clinical psychologists to ensure our products and content provide a positive benefit to our community. We strive to offer a balanced perspective and have worked with accredited psychologist Lauren Baird to explore science-backed techniques for building resilience, managing emotional load, and accessing daily glimmers of joy—helping to cultivate a sense of balance amidst life’s demands.